April 2025

What to Expect from the Newly Announced Tariffs 

As it relates to Italian food products imported by Orlando Foods—used by chefs, operators, and buyers who rely on authentic Italian ingredients—there will be some increase in costs. However, we believe this increase will remain within the tolerance of the value proposition our goods bring to the market. We experienced similar cost increases during the 2022 COVID-19 supply chain disruption, when transportation costs drove pricing up by an average of 20%, before gradually returning to near pre-COVID levels. 

What the Tariff Includes 

The 20% tariff applies to all EU-origin goods, regardless of category, and is in addition to any pre-existing import duties. For the food industry, this includes: 

• Canned and peeled tomatoes, such as DOP-certified San Marzano 
• Hard cheeses like Parmigiano Reggiano and Grana Padano 
• Fresh and aged mozzarella, including mozzarella di bufala 
• Extra virgin olive oil and specialty frying oils 
• Dry pasta and specialty flours 
• Cured meats, vinegars, and sauces 

Patience Is Most Important Right Now 

We are dealing with a very fluid situation, and there is no way to know whether this will be a short- or long-term issue. It is possible that the situation could be resolved in the near future. For now, staying the course is what matters most. 

What This Means for the Industry 

For operators committed to authenticity, this presents a challenging question: How do we protect margin without compromising identity? 

Key considerations include:

1. Menu Costing Will Need Rebalancing
2. The Case for Authenticity Becomes Stronger

With rising costs, some may be tempted to switch to domestic or “Italian-style” alternatives. However, the flavor, consistency, and provenance of authentic Italian products cannot be replicated. For discerning chefs and consumers, authenticity remains a key differentiator—and is often worth the premium.

A Broader Perspective 

This is a government-imposed change, not a decision made by any individual company. The 20% tariff applies to all EU imports, not just one brand or supplier. 

• Italian ingredients offer unmatched value, even at a higher cost. Whether it’s the soil that grows San Marzano tomatoes or the handcrafted process of Apulian burrata, quality is more than a label—it’s a story. 
• The experience matters. Guests don’t just buy a dish—they buy authenticity, tradition, and flavor. Staying true to your roots builds trust and loyalty. 

While tariffs may cause temporary disruption, they also present an opportunity to reset and refocus. For many chefs and retailers, this is a moment to recommit to craftsmanship, origin, and quality—and to communicate those values more clearly than ever. 

The foodservice industry has weathered supply chain challenges, labor shortages, and economic fluctuations in recent years. This is another test of resilience, but also a chance to lead with transparency and elevate the conversation around what we serve—and why. 

Orlando Foods will continue tracking the impact of these tariffs and sharing insights to help the industry stay informed. Whether you’re a chef, operator, buyer, or distributor, understanding the landscape is the first step toward adapting wisely.